SAN MARCOS, Calif., Oct 22, 2010 /PRNewswire via COMTEX/ --

Natural Alternatives International, Inc., ("NAI") (Nasdaq: NAII) announced today that Chairman & CEO Mark A. LeDoux was elected to the Board of Directors of the Natural Products Association ("NPA").

Mr. LeDoux has been a proud member of the Natural Products Association since 1980 and is considered a pioneer of the modern dietary supplement industry. He is founder, Chairman and Chief Executive Officer of NAI, an organization with world renowned facilities in the United States and Switzerland engaged in the research, design and manufacture of nutritional supplement programs and products for multinational clients.

LeDoux is currently Chairman of the Board of the prestigious Council for Responsible Nutrition (CRN) based in Washington DC and Chairman of the newly formed CRNI which is based in Switzerland. LeDoux is a recognized participant of the Codex Alimentarius Commission, the United Nations' food and dietary supplement standard-setting body under joint supervision of its Food and Agriculture Organization and World Health Organization. He is President of the Marie A. LeDoux Charitable Foundation and a member of the Young Presidents Organization Graduates.

Mr. LeDoux stated, "I look forward to meeting the other members of the NPA Board and together helping to make a more secure and viable industry given the multitude of challenges that face the membership. This is truly an honor to participate and I welcome the privilege."

Mr. John Gay, Executive Director and CEO of Natural Products Association said, "We are delighted to be able to take advantage of Mark's considerable leadership skills and extensive experience in the industry as we move the NPA to even greater heights."

About Natural Products Association

Founded in 1936, the Natural Products Association is the nation's largest and oldest non-profit organization dedicated to the natural products industry. The NPA represents more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements and health/beauty aids. The NPA is recognized for its strong lobbying presence in Washington, D.C., where it serves as the industry watchdog on regulatory and legislative issues. In 1994, NPA played a key role in the passage of the Dietary Supplement Health and Education Act (DSHEA). This important legislation strikes a balance between the need for consumers to have access to and information about safe and effective dietary supplements while also preserving the government's interest in protecting the public from unsafe products and false and misleading claims.

In addition to offices in Washington, D.C. and Beijing, China, NPA has five regional offices located throughout the United States and is governed by a 22-member board of directors representing all segments of the industry. For more information about Natural Products Association, please see our website at http://www.npainfo.org.

About Natural Alternatives International, Inc.

Natural Alternatives International, Inc. headquartered in San Marcos, California, is a leading formulator, manufacturer and marketer of nutritional supplements and provides strategic partnering services to its customers. Our comprehensive partnership approach offers a wide range of innovative nutritional products and services to our clients including scientific research, clinical studies, proprietary ingredients, customer-specific nutritional product formulation, product testing and evaluation, marketing management and support, packaging and delivery system design, regulatory review and international product registration assistance. For more information about NAI, please see our website at http://www.nai-online.com.

CONTACT - Kenneth E. Wolf, Chief Operating Officer & Chief Financial Officer, Natural Alternatives International, Inc., at 760-736-7700 or investor@nai-online.com.

SOURCE Natural Alternatives International, Inc.